Social Networking

Why Social Media?

With over 600 million people on Facebook, 200 million on
Twitter, and 100 million on LinkedIn, it’s obvious that social
media has the spotlight, and folks – it’s not stepping out any time soon.

Social media now makes up a significant amount of all internet traffic. It’s where people find their news and entertainment. It’s where consumers go to find products, services, and brands. It’s where customers share their experiences. It’s where the world converges and the people connect.

In short, social media offers a direct, streamlined path right to your target audience, and it’s an opportunity you can’t afford to miss.

The Opportunities

If you’re still wondering how you can leverage social media in your business, take a look at the
numerous opportunities it presents:

  • Brand awareness
  • Customer support
  • Reputation management
  • Lead generation
  • Community involvement
  • Product launch and promotion
  • Polling and feedback
  • Consumer engagement
  • News and content distribution
  • Public relations

The Numbers

Still not convinced? Take a look at some of the most current statistics about a few of the top social
media sites. We think you’ll agree – these facts are pretty compelling:

  • More than 600 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than nonmobile users.

  • There are currently more than 200 million Twitter users
  • The number of Twitter users increases by 300,000 per day
  • Twitter gets more than 3 billion requests per day, generated by more than 180 million unique visitors
  • Twitter users send approximately 100 million tweets per day
  • Twitter’s search engine gets 600 million queries per day

  • YouTube exceeds 2 billion views per day, which is nearly double the prime-time audience of all 3 major US broadcast networks combined
  • 24 hours worth of video is uploaded every minute
  • 70% of YouTube’s traffic comes from outside the US
  • Hundreds of millions of videos are watched every month on mobile devices
  • Over 3 million people are connected and auto-sharing to at least one social network

  • LinkedIn is the world’s largest professional networking site
  • LinkedIn has over 100 million members in over 200 countries
  • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  • Executives from all Fortune 500 companies are LinkedIn members.

The Bottom Line

Social media: It’s simple, accessible, affordable, scalable, and effective – everything a business could
possibly want in a marketing solution.

Services